Creative Excellence Award Winner for Branding
By Brittany Hill · December 2, 2024
Elxel Creative Wins a Creative Excellence Award for Branding
Elxel Creative has been honored with a Creative Excellence Award for our branding work on PediaWise. This recognition celebrates the strategic thinking, visual craft, and collaborative process that went into building a brand identity designed to resonate with families and caregivers.
The Creative Excellence Awards recognize outstanding achievement in creative communications, design, and branding. Winners are selected based on the quality, innovation, and effectiveness of their work — with an emphasis on projects that demonstrate both strategic depth and executional precision.
Branding Built on Strategy and Purpose
Our work for PediaWise involved developing a complete visual identity from the ground up — including logo design, brand guidelines, color systems, typography, and a suite of branded collateral. Every design decision was guided by the brand's core mission: to make pediatric health resources more accessible, approachable, and trustworthy for families.
The result is a brand identity that feels warm, professional, and purpose-driven — one that communicates trust and care at every touchpoint.
Great branding doesn't just look good — it builds trust, creates connection, and communicates purpose at every touchpoint.
Being recognized for this work reinforces our approach to branding: start with strategy, lead with purpose, and design with craft. We're grateful for the partnership with PediaWise and proud of the brand we built together.
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BRANDING & DESIGN
From bold brand identities to custom graphics with personality, we combine strategy, creativity, and functionality to create designs that make people stop and pay attention. Whether you need a full brand refresh, custom graphics, or scroll-stopping animations, let us help bring your unique vision to life.
Case study
American Kidney Fund
We partnered with the American Kidney Fund to design a cohesive event branding system that communicates impact, credibility, and compassion at scale. As a leading nonprofit supporting more than 35 million Americans living with kidney disease, their visual presence needed to reflect both authority and empathy across every touchpoint. Our team delivered strategic graphic design and environmental branding tailored for high-traffic events, ensuring consistency across booth design, printed materials, and promotional assets.
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